Studying Marketing in a Nigerian tertiary institution is a strong step toward a career in business, branding, public relations or sales management. If you plan to take up Marketing as your course of study in the 2026/2027 session, it’s important to understand the required JAMB cut-off marks, admission conditions, and how to stand out from other applicants.
What Is the JAMB Benchmark for Marketing 2026?
The general JAMB cut-off mark for Marketing is 140. This is the minimum score accepted by most polytechnics. However, universities require higher marks, with some federal and competitive state universities demanding 180 to 250 depending on your performance and the school’s standard.
If you’re targeting a top university, scoring at least 220 improves your chances, especially when your O’level results and post-UTME performance are also strong.
General Requirements for Admission into Marketing
To be considered for admission into Marketing, these are the key requirements:
- Minimum JAMB Score: 140 (but aim for 200+ for universities)
- O’Level Subjects: Five credits including English Language, Mathematics, and at least three of the following — Economics, Marketing, Commerce, Business Methods, Accounting
- JAMB Subject Combination:
- English Language (Compulsory)
- Mathematics
- Economics
- One other subject such as Commerce, Government or Accounting
- Some universities and polytechnics may conduct a post-UTME screening. Make sure you pass that too.
Nigerian Universities Offering Marketing
Here’s a list of universities across Nigeria where you can study Marketing:
- University of Nigeria, Nsukka (UNN)
- Nnamdi Azikiwe University, Awka (UNIZIK)
- University of Benin (UNIBEN)
- University of Ilorin (UNILORIN)
- Lagos State University (LASU)
- University of Uyo (UNIUYO)
- Ekiti State University (EKSU)
- Abia State University (ABSU)
- Covenant University, Ota
- Bowen University, Iwo
- Redeemer’s University, Ede
These institutions offer Marketing as a standalone course under the Faculty of Management Sciences or the Business Administration department.
Polytechnics Offering Marketing or Related Programmes
Marketing is widely available in polytechnics too. Some polytechnics even offer related courses like Business Administration or Purchasing and Supply, which can lead to similar career paths.
- Yaba College of Technology, Lagos (YABATECH)
- Federal Polytechnic, Nekede
- Kaduna Polytechnic
- The Polytechnic, Ibadan
- Auchi Polytechnic
- Federal Polytechnic, Ilaro
- Delta State Polytechnic, Ozoro
- Osun State Polytechnic, Iree
These institutions accept lower JAMB scores (140 and above) and focus more on practical marketing skills.
Frequently Asked Questions (FAQs)
Q: What is the lowest JAMB score accepted for Marketing?
A: 140, but only for polytechnics and less competitive institutions.
Q: Can I study Marketing without Economics in JAMB?
A: Not advisable. Economics is a key requirement.
Q: Do private universities offer Marketing?
A: Yes, many private universities in Nigeria offer it.
Q: Is post-UTME compulsory for Marketing?
A: It depends on the institution. Most universities conduct it.
Q: What if I score 180 in JAMB, can I still study Marketing?
A: Yes, but your chances depend on the institution and other factors like O’level and post-UTME scores.
Q: Can I switch to Marketing after choosing another course?
A: Yes, through change of course via JAMB portal or after 100 level if allowed by your school.
Q: Is Marketing a good course in Nigeria?
A: Yes, it has a wide career scope and demand across industries.
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